Description

Having an 'open' sign on your business door is not enough to get people through it. In this presentation, we'll cover the foundational elements of brand strategy. From differentiators to mission statements to ideal customers, a brand strategy is your plan of action to shape how people perceive you. And the right strategy leads to a steady stream of customers. You'll walk away with a better grasp on what branding is and why it matters, as well as ways you can assess the health of your own brand and some ideas on how to take better control of it.

Speaker Bio:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.

She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.

Event Agenda
9:00am - 9:30am - Check-in/Networking/Breakfast Buffet
9:30am - 10:30am - Presentation/Q&A
Advanced registration required. No walk-in registrations on event day.